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About 75% of motorists in a recent survey admitted that they frequently texted while driving. That is in spite of the fact that an overwhelming majority of motorists are aware that it is dangerous to text while driving.
There has been a strong focus on distracted driving in recent months, including public initiatives against distracted driving, awareness campaigns, and even celebrity – studded PSAs. More than 40 states already have bans on texting while driving. In spite of those facts, a new study of 1,000 drivers found that as many as 98% of them believed the practice was dangerous, but 75% of them texted while driving anyway.
It's clear that people are unable to stop themselves from texting while driving, or picking up the cell phone to read an incoming text. According to some researchers, who have studied such distracting behavior at the wheel, the lure of an incoming text alert is very similar to the attraction of slot machines. In both cases, the person is driven by a compulsion to either play, or to pick up the cell phone to read a text message. Receiving a text message instantly gives you a buzz, and releases a chemical called dopamine in your brain, which triggers excitement in the body.
That's the reason why people continue to read and send text messages while driving, even though they know that this is very dangerous. In fact, according to some researchers, texting is becoming an addiction for some people, and breaking the habit could take years.
While Nevada could do with stronger laws against texting while driving, and stricter enforcement, it is clear that motorists also need to take personal responsibility. They must understand that these behaviors are very dangerous, and that the problem lies with them.
